The EXCITE Newsletter: September 2nd 2021

Should you need any accommodations to participate in EXCITE programming, please contact us at We recognize accommodation needs may change and we will do our best to accommodate such changes as they occur.

Link to EXCITE Website 

Crucial Conversations

In each of our lives, we encounter situations that, if we handled them effectively, would drastically change the nature of our relationships both personally and professionally.  These situations, mere moments, were studied by the folks at Crucial Learning and labeled Crucial Conversations.  They define them as “a discussion between two or more people where stakes are high, opinions vary and emotions run strong.”   Each of your projects has crucial conversations that need to happen. Conversations that you know will have to happen or you’ll be stuck. And anytime you’re stuck, there’s a crucial conversation keeping you there. A crucial conversation holding everyone back. Below is a model from their book that can help get you to act on these crucial conversations.
Here’s an example:

I’ve noticed over the past few months that you were late with 3 projects.  I’m wondering if the timelines didn’t fit the projects or if you don’t have the resources you need.

What’s your view?

1. Make sure your facts are actually facts and not part of the story you’ve told yourself about the situation.

2. Tell a story that respects the other person & what you want out of the conversation.

3. Make the “ask” genuine. Use the right tone of voice in the right setting.

A great clarifying question to ask yourself in preparation for your crucial conversation is: What would the person you want to be done in this situation?

If you’d like to find out more about creating an environment of healthy dialogue, please contact me at

Vaccine Myths and Facts Resources

As shared today in our Spotlight session, the CDC and the AAFP have created updated resources for debunking myths surrounding Covid-19 and vaccines.

IAC Influenza Webinar

The Immunization Action Coalition (IAC) will be holding two interactive webinars in September called “The Continued Threat of Influenza and How to Sustain Influenza Vaccination Efforts” to educate and emphasize vigilance in preventing influenza in the midst of the COVID-19 pandemic.

The webinars will cover the following topics:

  • Changes in the circulation of other common respiratory pathogens, e.g., recent increases in RSV and other non-COVID-19 viruses;
  • Changes in vaccine strains and changes in influenza ACIP recommendations;
  • The impact of influenza;
  • Communications issues providers may face with regards to perceptions of the need for influenza vaccination; and
  • A public perspective on the importance of influenza vaccination and advocacy for vulnerable populations (chronic issues).

This first hour-long webinar will take place on Thursday, September 9 at 1 pm ET. For more information and to register for this webinar, click here.

CDC Influenza Vaccine Recommendation Resource

The CDC released a set of recommendations on immunization practices for the upcoming flu season.

Thanks for your continued work on your projects, please let us know if you have any questions or how we can best serve you.




Michelle Rodgers

Associate Dean and Director

University of Delaware

EXCITE Project Director


Kathryn “Katie” Stofer, PhD

Assistant Project Director for Immunization Education, EXCITE

Research Associate Professor and Extension Specialist

University of Florida