Linking Animal and Human Health: Toolkits to use for Ag and Rural Audiences

Originating University: Utah State University Extension

About the Curriculum: This set of toolkits supports Extension professionals in leading vaccine education conversations with agricultural and rural audiences. Using familiar livestock examples, the materials help explain vaccine safety, effectiveness, and economic impact, then connect those concepts to human health. The toolkits are designed to reduce vaccine hesitancy and support respectful, practical conversations in community and agricultural settings.

This curriculum includes ready-to-use toolkits, implementation guidance, and evaluation tools to support outreach and education in agricultural and rural communities.

Access Materials + Implementation Guidance

To access this curriculum and receive materials, training, and next steps, please complete the short form below.

→ EXCITE Curriculum Access form

What’s Included

Animal + Human Vaccine Presentation Toolkit

• Editable PowerPoint presentation
• Short evaluation survey for use at livestock or producer events

Conversation Cards Toolkit

• Open-ended question cards with supporting facts and follow-up prompts
• QR codes linking to trusted one-page resources
• Editable Canva template

Social Media Toolkit

• Prebuilt posts, captions, and campaign structure
• Posting schedule and engagement guidance

How It Works (Delivery Methods)

• Presentation Package: Deliver a concise talk at livestock/producer events that bridges to human vaccines.
• Conversation Cards: Use in small groups, tabling, workshops, or program sessions
• Social Media Toolkit: Run a multi-week campaign using prebuilt posts and captions

Learning Objectives

Participants will:

• Engage in respectful, productive discussions about vaccines in rural and agricultural settings
• Understand vaccine safety, effectiveness, and economic impact using familiar livestock examples
• Share accurate, relatable vaccine information in community and online settings
• Connect audiences to trusted resources and local health information